RELATE Trust: One Bead at a Time
Using the mechanism of a simple string of beads made and sold through a uniquely sustainable business model, Relate creates opportunities that change lives. In the process, the lives of the beaders are changed as they develop skills, find employment and gain dignity.
Relate partners with causes, businesses and individuals and creates opportunities through the making of Relate bracelets.
Every single bracelet made and sold by Relate carries the organisation's signature ‘R’ pewter bead – it is a stamp of authenticity, a guarantee that the customer's money goes to the chosen beneficiary, and a transparent promise that the beaders who made the bracelets truly benefit.
Relate has developed cause bracelets for United Against Malaria, the Amy Biehl Foundation, Ikamva Labantu, Soccer4Hope, Reach for a Dream and The Shine Centre, among others.
This video was filmed during a Mandela Day "Beadathon" event between Relate and the Western Cape Stormers Rugby team.